Traffic sources

Three platforms. One growth engine.

Meta finds your buyers, TikTok grabs their attention, Google catches them when they search. We run all three from one plan, so budget moves to wherever the next conversion is cheapest.

Meta Ads

TikTok Ads

Google Ads Compare platforms

FACEBOOK · INSTAGRAM
MESSENGER · AUDIENCE NETWORK

Meta Ads

Facebook and Instagram reach more than three billion people. The algorithm finds buyers well when it gets two things: strong creative and clean conversion data. We supply both.

4.2xaverage ROAS across managed Meta E-commerce accounts

What we run

Advantage+ Shopping and Advantage+ app campaigns
Broad and lookalike audiences, tested against each other
Catalog ads with dynamic creative and product sets
Conversions API with event match quality monitoring

Ad formats

ReelsStoriesFeedCarouselCatalogCollection

Best for

E-commerceOnline CoursesDating Apps

TIKTOK · PANGLE
SEARCH ADS

TikTok Ads

On TikTok, creative is the targeting. We build native UGC for the For You feed, launch it through Smart+ and Spark Ads, and replace fatigued ads before performance drops.

40+new creatives tested per account, every week

What we run

Smart+ campaigns for web conversions and app installs
Spark Ads with creator and brand-account content
TopView and in-feed for launches and reach bursts
App promotion with in-app event optimization via MMP

Ad formats

In-feedSpark AdsTopViewCarouselPlayable

Best for

Dating AppsE-commerce

SEARCH · SHOPPING · YOUTUBE
DISPLAY · PLAY STORE

Google Ads

Google is where people go when they already want something. We capture that intent with precise search structures and feed-driven Shopping, then use PMax and YouTube to create more of it.

−29%average CPA after a search account restructure

What we run

Search campaigns built around intent and margin
Shopping and Performance Max with optimized product feeds
YouTube in-stream, Shorts and Demand Gen
App campaigns for installs and in-app actions
Display remarketing across the Google network

Ad formats

Text adsShoppingPMaxYouTubeAppDisplay

Best for

E-commerceOnline CoursesDating Apps (App)

Comparison

Which platform fits your business?

Most of our clients run two or three. This is where each one usually earns its budget.

Comparison of Meta, TikTok and Google Ads
	Meta	TikTok	Google
Best for	Scaling proven offers to broad audiences with rich creative	Fast-moving consumer products and apps with strong visual hooks	Capturing existing demand and high-intent buyers
Audience intent	Discovery, interest-led	Discovery, entertainment-led	Active, search-led
Typical formats	Reels, Stories, Feed, Catalog, Carousel	In-feed, Spark Ads, TopView, Playable	Search, Shopping, PMax, YouTube, App
Verticals	E-commerce · Online Courses · Dating Apps	Dating Apps · E-commerce	E-commerce · Online Courses · Dating Apps

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